Congratulations on the success of Optics Hong Kong Autumn Lighting Exhibition

The decisive battle in 2015: how to "win in chaos"

At present, due to the relatively low threshold of capital and technology in the LED lighting industry, the advantages of profit margins are relatively obvious, coupled with the promising market prospects of LED lighting, many companies flock in, causing the LED market to be chaotic and disorderly. LED lighting companies are mixed with good and bad, and chaos abounds.

2015

01-16

Lighting celebrities talk about "O2O" in 2015“

Some people say that 2015 is the outbreak of the O2O all-out war in the LED industry, and many LED companies are already ready to fight. Although 2014 is called "the first year of the outbreak of the O2O market", the behavior of LED lighting companies entering the O2O industry is burning money! Let's talk today, Unilumin Technology, NVC Lighting, Xiaomi and other companies are all How to burn money in the O2O field. Obviously, big brand companies in the lighting industry are unswervingly going to O2O, but the way to get started is different.

2015

01-10

In 2014, the online ceiling lamp market reached 4.5 billion yuan

The latest "China Lighting E-Commerce Market Analysis Report" pointed out that in 2014, ceiling lamps accounted for 38% of the shipment value of lighting products in China's lighting e-commerce market, ranking first among all lighting products in the e-commerce market.

2014

12-19

LED Industry Becomes Mature, Large Enterprises Compete to Expand Production, Small Enterprises Run away Frequently

Since the beginning of this year, the LED industry can be described as "cold and warm". On the one hand, there are "high prosperity in the industry" that securities companies have been touting since the beginning of the year, and on the other hand, there are "running doors" incidents that have been continuously exposed.

2014

12-16

Analysis of Russian market trend

In recent years, the LED  lighting market has developed very vigorously in emerging countries, and traditional international brands occupy seats in mature markets such as Europe, America and Japan; under the circumstances that highly competitive countries such as China can see money but cannot make money, developing emerging markets has become An important step for manufacturers to formulate expansion strategies. 　　俄罗斯总面积一千七百万平方公里，为全世界幅员最辽阔的国家；人口一亿四千三百万人，世界排名第九；GDP 世界排名第八。看来都是照明产品的巨大市场。根据 LEDinside 分析师储于超估计，2014年俄罗斯照明市场总体份额接近 78 亿美金，而 LED 产品应用也不输世界最先进国家，有 32% 的高市场渗透率，并且预估在 2016 会到达 44%的市场渗透率。不管在总体照明的成长率，以及 LED 的渗透率等等，俄罗斯都是利基市场中最有潜力的区域。 　　另外，俄罗斯市场有别于其他新兴市场国家。在市场分散度上，俄罗斯有较好的表现，依照 LEDinside 实际走访及验证，俄罗斯户外灯具有百分之 60% 以上是被掌握在特定厂商手中。比较起其他新兴市场，像是东南亚，除了国际大品牌如 Philips 与 Panasonic 之外，最大的本土品牌也至多拥有特定领域应用的 30% 市占率。俄罗斯独特的市场特色，让分析师在观察此市场时，必须灵活应用更多 Model，并加入更多变量，已取得客观且高信赖度的市场信息。 　　根据 LEDinisde 分析师的观察，整个俄罗斯 LED 照明市场的关键要素颇多，在此提出三项最具代表性的项目： 　　I.产业链高度依赖进口 　　LED 照明产品的供应链，不论是 LED 封装体，电源驱动，或是散热模块，有百分之 99% 都是从国外进口，而整灯部分也有超过50% 以上来自于其他国家，在这样庞大的市场需求，但却缺少完整供应链的状况之下，大中华区或是欧美国家拥有技术的厂商，更应该好好把握这个市场，并深入经营，已取得进口伙伴的关系。 　　II.俄罗斯当下经济情势 　　当新闻都在播报日元贬值幅度超过 17% 之时，俄罗斯卢布今年已经贬值超过55%。贬值的原因来自于欧美对乌克兰事件的制裁，以及油价大幅下滑所带来的效应。然而，在此高度依赖进口的市场，将会导致进口成本提高，让俄罗斯当地灯具销售出校成本居高不下问题。正是这个原因，LEDinside 分析师认为，俄罗斯当地企业期望扶植当地供应链的动机，而握有技术专业的外国厂商，正好可以趁这个机会把握建立策略结盟。 　　III.事业发展高度仰赖“伙伴关系” 　　您面对的是俄罗斯人，高傲且坚韧的战斗民族。忘掉那些“找寻客户”“试产试样”“早期导入”的业务模式；俄罗斯人重视的不是你的产品，也不是你的价格，他们重视的是你的「伙伴关系」！你与政府关系多好？你与金融单位关系多好？你与国家主权基金扶持的公司是否有挂钩？这才是吸引俄罗斯人与你做生意的关键。最重要的是，当俄罗斯人认定你是伙伴，决不轻易转单，而是牢牢地建立深厚合作关系。 看来俄罗斯市场虽大，但是想要深入合作也要下翻功夫，卢布贬值，乌克兰问题，欧美经济制裁，运输问题都得解决。 深圳市光科照明有限公司成立于中国深圳，是国内LED光源研发与制造的高科技企业之一，公司主要为LED广告装饰照明领域服务。 欢迎您的来电咨询

2014

12-16

Peep into the development direction of the industry from the development trend of led display

The competition in the led display market is fierce. If an enterprise wants to take root and stabilize its position, the most effective way is to concentrate on increasing the market share in the segmented market, increase investment in technological transformation and scientific research and development, and insist on building "channels" The first brand", seeking long-term and sustainable development of enterprises is an effective way.

2014

12-15