The decisive battle in 2015: how to "win in chaos"

At present, due to the relatively low threshold of capital and technology in the LED lighting industry, the advantages of profit margins are relatively obvious, coupled with the promising market prospects of LED lighting, many companies flock in, causing the LED market to be chaotic and disorderly. LED lighting companies are mixed with good and bad, and chaos abounds.

According to industry insiders, during the critical period of reshuffle, four types of enterprises will be eliminated. The first is companies that lack cash flow; the second is companies that have no core technological advantages; the third is companies that are overly superstitious about e-commerce channels; the fourth is companies that are fanatical in developing channels. Then, in the next three years of rapid growth of LED lighting, the pattern of the LED lighting industry will gradually be established, and the reshuffle of the industry will become more obvious. How enterprises "win in chaos" will become the key to the decisive battle in 2015.

Listed companies play with capital

In recent years, industry mergers and acquisitions have occurred frequently. Tongfang shares acquired Zhenmingli, Maoshuo Power purchased 55% equity of Founder for nearly 200 million yuan, Changfang Lighting acquired 60% equity of Kang Mingsheng, Jiawei acquired Zhongshan Pinshang Lighting, and Qinshang Optoelectronics acquired 51% equity of Caiyida...

In 2015, the industry competition will intensify, and the listed companies in the industry will definitely make full use of mergers and acquisitions to improve their tactics, such as purchasing profit-making enterprises, or acquiring companies with good sales channels to achieve rapid development, and may also acquire product-based companies Complement the shortcomings of the enterprise, etc.

"If an enterprise wants to grow bigger and stronger, capital is an unavoidable problem." An insider told the author that after ten years of development, the LED industry has gradually shifted from technology, policy, and market-driven to capital-driven. In the LED lighting industry where small and medium-sized enterprises gather, more and more enterprises have taken the express train of capital and entered the stage of leapfrog development.

Capital mergers and acquisitions are the inevitable outcome of industry development. Enterprises with strong strength, in order to strengthen their core values ​​and reduce time costs, will integrate enterprises with strong resource advantages in certain aspects through mergers and acquisitions, in order to achieve the goal of expanding the market and achieving strategic development.

"In China, even if it is a high-tech enterprise, it may be naive to talk about technological competition." An entrepreneur said that the LED industry is a high-tech industry. When domestic enterprises do not have core technologies such as chips and light sources, they fight for prices by themselves. At the same time, technology homogenization is widespread today, and there is no technological advantage that can be maintained for a long time. The only thing that can quickly transform technology into products before being copied by others, and rush to the market to obtain higher profit margins is capital.

However, mergers and acquisitions cannot be accomplished overnight, and it requires certain mature conditions. LED lighting companies need to meet the following four conditions for capital mergers and acquisitions: 1. The acquired company must have a standardized management model; 2. The acquired company must have core values ​​that meet the strategic needs of the acquirer; 3. The acquired company must have certain The scale and clear development plan; Fourth, the positioning of the acquired company must meet the strategic needs of the acquirer.

Through mergers and acquisitions, on the one hand, the scale of listed companies continues to expand, further consolidating their position as the main force in the industry; on the other hand, whether it is expansion and production by itself or through mergers and acquisitions, it is a way for companies to seek new profit growth points . For listed companies, how to maintain strong profitability is also an important challenge for listed companies.

Shenzhen Guangke Lighting Co., Ltd. is an LED enterprise dedicated to advertising signs, advertising light boxes, and advertising decorative light sources. The company was established in early 2010. After 4 years of development, the company's annual output value exceeds 10 million, and its customers are all over China's major provinces and cities. , Shenzhen Guangke Lighting is an enterprise with export qualifications. Its products are exported to all over the world, and the export volume is also doubled every year.

The factory has a complete organizational structure and is implementing the ISO9001-2000 quality management system standard. Worry, Guangke Lighting's business philosophy is "integrity-based, customer first".

Shenzhen Guangke Lighting is mainly engaged in LED advertising modules, LED soft light strips, LED straight strip lights, and its products serve the advertising decorative lighting industry. Guangke Lighting, hand in hand with you!