In 2014, the online ceiling lamp market reached 4.5 billion yuan

The latest "China Lighting E-Commerce Market Analysis Report" pointed out that in 2014, ceiling lamps accounted for 38% of the shipment value of lighting products in China's lighting e-commerce market, ranking first among all lighting products in the e-commerce market.

Home lighting products are consumer products that are directly oriented to end users, so they have completely different circulation characteristics from commercial lighting and outdoor lighting. The latter two mainly rely on professional engineering channels, while home lighting relies more on direct-to-consumer distribution channels such as hardware stores, lighting stores, and supermarkets. The B2C model has significantly reduced the transaction cost for ordinary consumers to purchase lamps, and home lighting has become the largest item in the lighting e-commerce market, among which ceiling lamps are the largest.

LED.com said that from January to November 2014, Taobao and Tmall sold a total of 12.77 million ceiling lamps, with a turnover of 3.021 billion yuan and an average unit price of 236.6 yuan. The sales amount increased month by month. Due to the impact of the activity, the transaction volume has been significantly enlarged. Including the transaction volume of e-commerce platforms such as JD.com and Suning.com, it is estimated that the annual sales of ceiling lamps in 2014 will reach about 4.5 billion yuan.

The best-selling brand of ceiling lamps is Opple, whose total sales from January to November reached 290 million yuan, followed by NVC and Aodo. And Philips is only in fourth place with a score of 88 million. Some little-known brands can also rank among the top 10 in the market segment of ceiling lamps. For example, Shiyuan and Donglian even surpassed Panasonic, ranking fifth and sixth. Duer Home Furnishing barely made it into the top 10 with its once-best-selling single product on the entire network. These emerging brands provide good examples for SMEs to operate in the e-commerce market.

Through big data analysis, LED.com found that the most important product feature of the best-selling ceiling lamp is the round ceiling lamp with a power of "31W-40W" and a "simple and modern" style "PMMA light-transmitting lampshade".

It seems that LED lighting has gradually entered thousands of households, and the LED+Internet model can also bring opportunities for small and medium-sized enterprises.

  Shenzhen Guangke Lighting Co., Ltd. was established in Shenzhen, China. It is one of the high-tech enterprises in the research and development and manufacture ofLEDLEDadvertising decorative lighting. The company now has a factory buildingof 2,000square meters,200employees, a number of high-speed placement production lines and a new generation of automatic glue filling equipment.monthly production of regular modules reaches3million pieces, and the light strip is500,000meters. Has a strong delivery capability. The series of products carefully crafted by the company have been sold at home and abroad, and are well received by the market, and quickly become the leader in the same industry.

　　So far , our series of products have been widely used in key projects such as domestic banking industry, international automobile 4S stores, clothing chain brands and shopping mall lighting.

Our company is mainly engaged in led logo lighting source , acrylic letter led module , led light box lighting source , LED exhibition display lighting source , LED hard light bar , LED decorative lighting source, led bulb , hard light bar light board , led exposed light , flexible Aluminum-plastic side strips with luminous characters , led fluorescent tubes , led power supply test system , module power supply , we are rapidly developing into a relatively excellent platform by virtue of excellent quality, competitive price and perfect service system. We sincerely look forward to We can join hands with people with lofty ideals to contribute to the healthy and harmonious development of the industry.

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