The competition in the led display market is fierce. If an enterprise wants to take root and stabilize its position, the most effective way is to concentrate on increasing the market share in the segmented market, increase investment in technological transformation and scientific research and development, and insist on building "channels" The first brand", seeking long-term and sustainable development of enterprises is an effective way.
The led display is a visual product of the security system terminal. In recent years, the security market has been unprecedentedly prosperous, attracting many companies to test the water. More and more companies have begun to join the big camp of LED display screens. Domestic veteran manufacturers have also stepped into the LCD production line one by one. Ultra-thin, no radiation , no flicker, low energy consumption, light and beautiful led display, breaking the original single pattern, led display has been "favored" from the high-end technology market in the past, to the mainstream of today's application, the field of led display welcomes A new era has come.
In the past few years, the domestic LED display industry has ushered in a small "golden period" of rapid development. The annual growth rate of industry profits was as high as 30% to 40%. .
Technology research and development plays an indispensable role in the development of well-known domestic LED display companies. On the other hand, the research and development of technology enables these enterprises to obtain a relatively high market share even though the entire industry is not in a good mood. Therefore, technology is the core competitiveness of this industry. The development trend of LED display technology confirms the development and changes of the LED display industry.
The development of led display has gone through three stages
Due to the limitations of the physical structure of crt monitors and the weakness of electromagnetic radiation, people began to look for newer security display media - led display. The security LED display has no radiation, full plane, no flicker, no distortion, large viewing area, small volume and weight, strong anti-interference ability, and defects such as too small viewing angle, insufficient brightness and contrast have also been improved with the improvement of technology. Quite an improvement.
The early domestic LED display market was once occupied by foreign brands. The price was very expensive and the cost was too high, so it was rarely used in security monitoring projects. Now tcl, Skyworth Qunxin, Taipower and other companies have launched new LED display products. When the current domestic monitor market is undergoing an upgrade from analog to digital, LED display screens will continue to grow rapidly with the advantages of high resolution, high contrast, high brightness, long life, energy saving and environmental protection, wide color gamut, and easy installation. To seize the market, the LED display market will gain the source of vigorous development in the next few years. LED display has mainly gone through the following three stages of development:
(1) The growth and formation period of LED display screens before 1990. On the one hand, due to the limitations of LED materials and devices, the application field of LED display screens has not been widely developed. On the other hand, the display screen control technology is basically a communication control method, which objectively affects the display effect. During this period, LED display screens were widely used abroad, but few in China. The products were mainly red and green dual-color, the control method was communication control, the gray scale was single-point 4-level gray adjustment, and the cost of the product was relatively high.
(2) From 1990 to 1995, this stage is a period of rapid development of LED display. In the 1990s, the global information industry has grown rapidly, and various fields of information technology have continued to make breakthroughs. LED displays have also made new achievements in LED materials and control technology. The blue LED chip was successfully developed, and the full-color LED display screen entered the market; with the development of technology in the field of electronic computers and microelectronics, video control technology appeared in the field of display screen control technology, and the gray scale of the display screen achieved 16 gray levels and 64 levels. The gray scale is adjusted to gray, and the dynamic display effect of the display screen is greatly improved. At this stage, LED display screens are developing very rapidly in my country. From the initial few empty companies with an annual output value of tens of millions of yuan to dozens of companies with an annual output value of hundreds of millions of yuan, the product application fields involve financial securities, sports, airports, etc. , railways, stations, highway transportation, commercial advertising, post and telecommunications and many other fields, especially the development of the securities and stock industry in 1993 led to a substantial growth in the LED display market. LED display has basically taken shape as a mainstream product in the field of flat panel display, and the LED display industry has become an emerging high-tech industry.
(3) Since 1995, the development of LED display has entered a period of overall steady improvement and adjustment of the industrial structure. Since 1995, the internal competition in the LED display industry has intensified, and many small and medium-sized enterprises have been formed. The price of products has dropped sharply, and the application field has become wider. Attention has been paid to the development of the system and proper regulation and guidance have been carried out. At present, the work in this area is gradually deepening.
Shenzhen Guangke Lighting Co., Ltd. was established in Shenzhen, China. It is one of the high-tech enterprises in the research and development and manufacture of LED light sources in China. The company mainly serves the field of LED advertising decorative lighting.
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